Brought to you by
A global survey revealed that 29% of children between 8 and 12 years old aspire to be a YouTuber. In addition to this, a further study showed that half of young British people wish to pursue a role in the content creator industry.
The average annual salary of a YouTuber is estimated to be around £33,740. However, if you're successful in raising the profile of your channel, gaining a large number of followers, and building your personal brand, you could find yourself with the potential to make considerably more money than this.
We've used YouTube analysis tools to determine the biggest YouTube earners!
Note that these earnings estimates are based on a combination of number of factors, including number of subscribers, average video views and CPM (cost per thousand impressions.
Ranked #1
On their hit YouTube channel, CoComelon state that their primary goal is to 'engage families with entertaining and educational content'.
While the channel was originally launched in 2006, their growth kickstarted after their 2018 rebrand.
In January 2019, CoComelon reported that they had 30M subscribers – a colossal 26.6M increase on the previous year’s figures. As of October 2024, CoComelon have 184M subscribers.
CoComelon post catchy nursery rhymes, accompanied by 3D animations, which aim to teach children about various topics such as letters, numbers, and colours.
Ranked #2
Russian American-born brothers Vlad and Niki are some of the best-known ‘kidfluencers’ on YouTube.
Launched in 2018, the Vlad & Niki channel has racked up a huge fanbase and is now translated into 18 different languages. Combining live action with animation and music, Vlad and Niki’s videos are aimed at children of pre-school age.
As of October 2024, their most-watched video, titled ‘Vlad and Niki – new Funny stories about Toys for children,’ has been viewed 1.1 billion times on YouTube.
Ranked #3
10-year-old Anastasia, known as Nastya, is the star of popular YouTube channel, Like Nastya.
Nastya’s parents originally launched the channel to document her journey with cerebral palsy.
As of October 2024, Nastya’s channel features videos of her and her parents exploring and sharing their experiences with their 121M subscribers. Recent videos include Nastya’s dad discussing swimming pool safety, and Nastya talking about issues such as back to school bullying as well as the benefits of healthy eating.
|
Rank |
Name |
Country |
Category |
Subscribers |
Average |
Total |
Average |
|---|
We used current data recorded on Social Blade to find the 50 most subscribed, independently-founded accounts on YouTube. Our final list consists of English-speaking accounts, popular in English-speaking countries, and excludes those created by already-established celebrities, companies, and brands.
Next, we worked out the average video views by dividing the number of total video views by the number of videos uploaded.
*All estimated earnings are taken from Influencer Marketing Hub’s YouTube Money Calculator. Please note that these are estimates only and the actual earnings may have some deviation.
All calculations and information correct as October 2024.
Brought to you by